About littleBits

Our mission
Empowering Kids with Technology

Tomorrow’s leaders are today’s kids, so we’re working to empower kids everywhere -- regardless of gender, race, nationality, and ability -- to solve the epic challenges ahead. We’re building a future where chief changemakers and problem-solvers are not limited to elite experts.

What is littleBits
Turning Ideas Into Inventions

littleBits is the New York-based education startup that invented the electronic building block. These magnetic “Bits” snap together to turn ideas into inventions, transforming the way kids learn so they can grow up to be tomorrow’s changemakers -- no matter their age, gender, race, nationality, or ability. Up to 40 percent of the kids using littleBits kits are girls, which is four times the industry average.

Learn while you play
Play While You Learn

Learn while you play.

Kids are born playing, and we want to help them extend that to a lifetime of hands-on exploration, curiosity, and imagination. littleBits puts invention at the heart of learning through play. We want kids to walk away from playtime having discovered something they didn’t know before.
Play while you learn.

Rather than memorizing worksheets and science formulas, we need to make learning more fun, engaging, and relevant to today’s kids. The world is changing dramatically around us, but the way we teach our kids is generally the same. littleBits helps kids learn by doing, by trial and error, and not just by textbooks.
Facts & Stats
Learn More About littleBits


FACTS

  • Company Founded: 2011
  • Founder and CEO: Ayah Bdeir
  • Headquarters: NYC, with an additional office in San Francisco
  • Number of Employees: 100+
  • Funding: $65M+


STATS

  • Inventions: More than 1 million
  • School partnerships: 20,000
  • littleBits invention clubs: Over 300 clubs from Sao Paulo to Bangkok
  • Key partnerships: Disney, Pearson, and others


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Full Steam Ahead
littleBits Company History

2009
May

Ayah Bdeir debuts prototype for littleBits at Maker Faire Bay Area

2011
SEPTEMBER

littleBits launches

OCTOBER

littleBits is aquired by MoMA for its perment collection

2010
FEBRUARY

Ayah Bdeir debuts TED Talk, “Building BLocks that Blink, Beep, and Teach”

JULY

littleBits announces Series A: $3.65MM led by True Ventures

2013
APRIL

littleBits takes over retail windows at the MoMA stores in New York with interactive displays

NOVEMBER

littleBits raises $11.1MM led by Foundry Group

Korg and littleBits partner on new Synch Kit

2014
APRIL

littleBits partners with Nasa to develop littleBits Space Kit

2015
JULY

littleBits announces Series B: $44.2MM led by DFJ Growth

AUGUST

littleBits launches new pop-up shop in New York City

2016
JUNE

littleBits is accepted into the Disney Accelerator program

AUGUST

littleBits becomes a part of the New York City Department of Education’s STEM in the City program, a 5-week camp for kids

2017
March

littleBits introduces coding capabilities via the launch of its Code Kit

AUGUST

littleBits launches Droid Inventor Kit with Lucasfilm; wins Toy Association’s 2018 Creative Toy of the Year award

2018
January

Pearson incorporates littleBits into its grade 3-8 science curriculum: “Pearson littleBits STEM Invention Toolbox”

July

littleBits acquires DIY

August

littleBits launches Avengers Hero Inventor Kit with Marvel Entertainment

InventionStarts Here.