ASME: littleBits Inspire Design

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The American Society for Mechanical Engineers’ recent piece about littleBits discusses how littleBits can help eliminate the hurdle of electronic exploration for kids and designers. Our CEO Ayah Bdeir and lead of Product Development, Paul Rothman were interviewed.

“We try not to limit it,” says Rothman. “Ok, it’s a toy. We also do believe it’s a useful platform for experimenting with electronic interactions. We don’t try to dumb things down at all. We do workshops with adults and designers.” A designer, could, for instance, create a model of a coffee maker out of foam. To show where lights might go—and how they might blink—he could add littleBits bits.

To read more, click here.


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