littleBits received a mention in The Street’s piece about Maker Faire and retail hurdles. We love that the article promotes the production of smart, quality products.
Bdeir however, was adamant that both her company and companies such as Apple (AAPL_)have a solid track record for getting people to pay for quality. She estimates that roughly 65% of the kits she will sell this year will be littleBits’ most expensive, at $199.
“That tells me there is more price elasticity in products than people want to admit,” she said. “People don’t want crap for their kids.”
Read more here.