WIRED UK: The man who made geography history

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WIRED UK has written a profile of Liam Casey and his company PCH, littleBits’ manufacturing partner. Ayah was also interview for the article about how PCH helped littleBits grow.


“For Ayah Bdeir, founder of littleBits, a partnership with PCH let her company scale when demand for its modular-electronics kits flew off the charts. ‘I’d launched the company in 2011, had found a factory, made a prototype, raised money,’ she says. ‘We had a product by December. At CES in January 2012, Aymerik [Renard, who was running the PCH Accelerator] said he’d help us scale. But I was totally arrogant — I thought we’d solved it ourselves.’ she says. And then, in February, littleBits won Best of Toy Fair 2012; and in March her five-minute TED talk went online. ‘Suddenly demand shot up 1,000 per cent. We were barely staying afloat, and kept running out of stock. I faced a choice — stop everything else and build up an international operations team to boost the supply chain; or find an external partner. I reached out to Liam.'”


Read the complete article at WIRED UK.


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