Meet The Team: Laura Riess

An Interview with our Head of Sales Operations

July 17, 2013

photoHow long have you worked at littleBits?

A little over 8 months

What lead you to the position?

I was contacted by a recruiter via LinkedIn and when I researched the company and visited the office it seemed like a great opportunity to join a growing company. Not to mention lovely people and an amazing product.

Describe a typical workday.

The pace and energy here is fast and high. My work mostly revolves around spreadsheets – excel is my best friend! I handle sales operations. This involves setting up new accounts, managing inventory and new initiatives on the site.  I coordinate between teams to make sure that everyone has what they need in time for when they need it.

What Bit do you identify with?


The lightwire. Since I’m a Christmas baby, I’m drawn to things that light up and glow. Most of the time I’m pretty low key but once in a while it’s fun to get a bit flashy and colorful.

What’s your favorite thing about New York City?

Having lived here a while there are memories around every corner but the city is always evolving so you never get bored. The West Side where I live has really changed a lot and I like to stroll over by the river, preferably with a friend’s dog.


I love Pete’s Tavern in Gramercy because of it’s history and always take visitors there when they come to town. It’s the longest serving bar/restaurant in NYC and was open during the Prohibition era masquerading as a flower shop.

Aside from littleBits, what else are you working on?


I work with a friend of mine developing a home goods collection: All products are made in the USA and designed by my friend in upstate New York. We just got the site up, so it’s a really exciting time.

What are your favorite companies and industry trends at the moment?


I’m kind of obsessed with Warby Parker.  They have gorgeous glasses and are very affordable. Plus they donate glasses to people in need for every pair sold.

Any advice for people looking to create with Bits?

That you shouldn’t be afraid or intimidated by them. Beginners and those with advanced skills can enjoy them because they take the mystery out of electronics. The bits are the starting point for you to bring your creative ideas to life.

Anything else we should know about you?

That I’m quite shy and answering questions about myself is super awkward. That I’m originally from London and really miss watching football games with my Dad.