Meet The Team: Paul Rothman

An Interview with our Head Of Product Development

June 12, 2013

Bits are people too – Paul from littleBits on Vimeo.

How long have you worked at littleBits?

I first started working with Ayah in 2009 when she was a fellow at Eyebeam. I joined the company when it was launched in September 2011.

What lead you to the position?

I was introduced to Ayah through a mutual friend when I was studying at the Interactive Telecommunications Program at NYU. I was looking to work in electronics in some capacity and when I met Ayah and saw what she was trying to do with littleBits, I wanted to be a part of it. At that time, littleBits was still a concept and not yet a product so it was exciting to see it start to take shape and be a part of that process.

I stayed in touch with Ayah as she continued to develop littleBits and when the company was formed at the end of 2011, she asked me to come on board. I had been teaching and freelancing for a while and was really ready to move to a more permanent work situation. I didn’t really think twice about joining. Ayah’s passion and enthusiasm is really contagious and it motivates everybody around her to elevate whatever it is they do.

Describe a typical work day.

I usually start the day by catching up with the emails that came in overnight and eating a good breakfast (we get all the bagels and cereal we can handle).  Throughout the day I might be working on concepts for new Bit designs or content for new Kits. I might also be in the workshop soldering or testing new designs. Depending on the day I’ll have a few meetings within the company and maybe a few with outside partners or collaborators to discuss new products or the progress and functionality of things we are currently working.

If you could be any Bit, what Bit would you be?

I think I would be the sound trigger. Aware and sensitive to its surroundings and loves music.


What’s your favorite thing about New York City?

I grew up in New Jersey so it’s home for me. I love the pace and the access/proximity to everything imaginable.

Aside from littleBits, what else are you working on?

I started fridgebuzzz electronics in 2007 to design and manufacture musical instruments and effects. Before joining littleBits, it became more of an electronic design and consultancy operation and is now mostly a vehicle for my electronic art endeavors which have focused on lighting in the past few years. 

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I also enjoy photography and maintain a photo blog. Most of the shots were taken with a Smena 8m camera.


What are your favorite companies and industry trends at the moment?

I’m generally always excited to see what comes out of the Open Hardware movement. New companies that are willing to share their knowledge for the sake of innovation is such a great thing and I’m really happy to see it thrive and grow.

Any advice for people looking to create with Bits?

Don’t feel restricted by what you think the Bits can do. Think big and you can probably find a way to create what you want to do. If you can’t, give us a little time. There’ll be a Bit for that eventually : )

Featured Products: sound trigger
Posted in: R+D